Y10 / Y11:
In year 10 and 11 we have chosen the Cambridge National Level 2 Enterprise and Marketing course to develop students’ entrepreneurial skills by providing opportunities to learn about real-life business settings, whilst also allowing students to gain a thorough understanding of the wider world of enterprise and marketing. The knowledge and skills developed through the study of this course will provide a strong basis for studying Business at Level 3 CTEC and could lead to careers in marketing and enterprise.
Students will be supported by teachers in pitching their business proposal, learning about the communication and leadership skills required to convince investors to back their business idea. Students will also develop their ability to critical examine the elements of enterprise and marketing that enable business success.
During this two-year course, students will learn about the key elements of creating a successful business proposal – from designing and developing a product to the market research and financial planning that supports a successful product idea.
Unit R067: Enterprise and marketing concepts (40% exam)
By completing this unit, learners will understand the main activities that will need to happen to support a start-up business and what the key factors are to consider when starting up a business and the characteristics of an entrepreneur.
Unit R068: Design a business proposal (30% coursework)
This unit will provide learners with the skills and knowledge to design a product proposal to meet a business challenge scenario. Learners will be able to identify a customer profile for their own product design, develop market research tools and use these to complete market research for their product.
Unit R069: Market and pitch a business proposal (30% coursework)
This unit will provide learners with the skills and knowledge to create a brand identity and promotional plan for their product proposal, developed in Unit R068.
Year 12 and 13
In year 12 and 13 we have chosen to deliver the Cambridge Technical Extended Diploma in Business, which has allowed learning to be planned in order to support students directly with the dynamic world of business. This curriculum is tailored to provide learners with a deep understanding of how businesses operate in a real-world context, thereby equipping them with the skills and knowledge necessary to excel in a professional setting. The emphasis of this curriculum is on a context-driven approach that delves into an exploration of businesses at local, national, and international levels, while integrating real-life business experiences. This ensures that students not only develop strong analytical and evaluative skills pertinent across various disciplines but also gain hands-on, practical knowledge, such as understanding the impact of economic factors like interest rates on businesses and consumers.
Our curriculum is sequenced to ensure key business areas such as marketing, finance, operations, and human resources are embedded so they can then apply these concepts to real-life business situations and professionals. By integrating current events, practical case studies, and hands-on activities, the curriculum not only keeps pace with the ever-evolving nature of the business world but also ensures that students are consistently engaged in practical problem-solving.
Year 12
Unit 1: The Business Environment – EXAM
Unit 2: Working in Business – EXAM
Unit 3: Business Decisions – EXAM
Unit 4: Customers and Communication- NEA
Unit 5: Marketing and Market Research- NEA
Unit 10: Economics for Business- EXAM
Unit 11: Accounting Concepts- NEA
Unit 16: Principles of Project Management
Students will be given a clear assessment checklist and will be required to meet a demanding schedule for the submission of the coursework. Coursework will be assessed continuously with feedback given to the student about their current grade. All tasks must be completed to the required standard to achieve distinction.
Marking and feedback that informs planning and addresses misconceptions promptly. Variation to develop deep and holistic understanding. High levels of expertise students can feel confident to use a range of digital applications and techniques to develop their knowledge and understanding. Regular use of teacher, technician and student led live modelling to demonstrate processes and applications both practically and theory based.
Retrieval opportunities are interleaved in every lesson with careful consideration to optimise long term memory storage and recall.
The MUTC teaching and learning framework lies at the heart of what we do. Lessons are carefully planned and sequenced to ensure students avoid cognitive overload. The subject is brought to life with application questions alongside links to careers, in line with the MUTC Charter. This includes visiting speakers who share their expertise and careers events where students can network with employers. Students will be encouraged to find work placements and opportunities with local employers in businesses large and small.
Year 10 + 11
https://www.ocr.org.uk/qualifications/cambridge-nationals/enterprise-and-marketing-level-1-2-j837/
Year 12 + 13 – Cambridge Technical (CTEC) Business:
https://www.ocr.org.uk/qualifications/cambridge-technicals/business/
Mulberry UTC is part of the Mulberry Schools Trust which is a charitable company limited by guarantee registered in England and Wales (Company No. 10035860).
Company’s registered office: Mulberry Schools Trust, Richard Street, Commercial Road, London E1 2JP.
