Year 10 Enterprise and Marketing students took part in a market research masterclass with Ipsos MORI at their head office in Tower Hill.
The students applied the real life skills and knowledge learnt in the class as they studied towards their Cambridge National qualification. The students worked in teams to produce pitches on repositioning a porridge brand and advising a council how to research residents’ views on the use of green spaces. The staff from Ipsos MORI were really impressed with the students’ understanding of market research methods and their creative solutions.
Javier Calvar (Head of Market Strategy & Understanding) fed back to one group:
“Wow, what an amazing pitch! Very professional and insightful. You really need to work for us one day!”
The students came away with a deeper understanding of how market research really works and are already planning careers at Ipsos MORI in the future.
